Football practice

Technology for football, built by people who know the game.

From the academy to the first team, from the turnstile to the federation portal, football runs on data and systems that must work on match day. We build and run them.

Football has a deadline that does not move. Kick-off, the close of a transfer window, the moment tickets go on sale. Systems that are fine in an office become critical when thousands of people, or one sporting director, need them at the same minute.

Our football practice combines the software house with the security and cloud practices behind it. The specialists who build a scouting platform sit next to the ones who harden the identity behind it and scale the infrastructure under it. And coaches, analysts, scouts and medical staff work with us throughout, so the result fits the organisation in every aspect of the game.

Built with the people on the pitch

Coaches, analysts, scouts and medical staff shape every release.

We do not build football software from a brief alone. Coaches, performance analysts, scouts and medical teams work with us continuously, trying what we build in their own routines and telling us what fits the organisation and what does not. That feedback goes into every release, across every aspect of the game.

  • Workflows tried in real training weeks before they ship
  • Feedback from the dugout, the stands and the treatment room in every release
  • A fit for the whole organisation: sporting, medical, commercial and administrative

Coaches

Training planning, session design and squad views that match how a staff actually prepares a week.

Analysts

Video and performance data that lands where the analyst works, not in another silo.

Scouts

Report templates, shortlists and comparisons shaped by people who sit in the stands every weekend.

Medical staff

Injury, availability and load records that respect clinical confidentiality and still inform the coach.

Our work in football

Built for clubs that play every weekend.

Scouting platforms, club management, video analysis and AI integration, delivered to clubs from the major leagues to the local ones, and operated after launch.

Clubs we work with

  • FC AlvercaTop professional division · Alverca do Ribatejo
  • CR Leões de Porto SalvoFutsal, top division · Porto Salvo, Oeiras
  • GD Malveira da SerraYouth and senior football · Malveira da Serra, Cascais

Scouting platforms

Player databases, report workflows, shortlists and comparison tools for the recruitment department, with video and data provider integration.

Club management

The sporting department in one system: squads, registrations, training planning, attendance, medical records and reporting. Delivered on Fut360.

Video analysis

Match and training footage tagged, clipped and shared with coaching staff and players, integrated with the club's performance data.

AI integration

Assistants that answer questions over scouting reports, medical notes and match data, with access control that respects who may see what.

Our platform

Fut360: a 360° view of your club, created by SouNoga.

Fut360 is our own platform for running an entire club in one place: players, team managers, coaches and technical staff, medical teams and, in youth academies, parents. It covers pitches and facilities, training and match management, player stats and evaluations, and communication with families inside the platform, so nobody has to hand out a personal phone number or email address. One system, one login per role, and a 360° view of the club.

Built for the whole club
  • Players
  • Team managers
  • Coaches & technical staff
  • Medical teams
  • Parents & guardians

The only thing we cannot promise is how many goals your team scores each game. The rest, the platform handles.

Football practice

Three areas of the game.

Club & academy platforms

One place for the sporting department: who the players are, how they are performing, where the next ones are coming from.

  • Player profiles, contracts and registration windows
  • Scouting and recruitment workflows with reports and shortlists
  • Performance, GPS and medical data integration
  • Training planning and load monitoring
  • Video tagging and analysis platform integration
  • Dashboards for sporting directors and coaching staff

Fan & commercial systems

Membership, ticketing, retail and CRM that hold up on sale day and respect the supporter's data.

  • Membership (sócios) management and renewals
  • Ticketing and stadium access control integration
  • Fan apps and supporter portals
  • E-commerce and merchandising integration
  • CRM, marketing automation and sponsorship reporting
  • GDPR-compliant supporter data and consent

Federation & league systems

The administrative backbone of competition: who is registered, who plays whom, who officiates, what the result was.

  • Competition management: fixtures, standings and formats
  • Club, player and staff registration
  • Licensing and compliance workflows
  • Referee appointments and match reports
  • Disciplinary and appeals workflows
  • Public portals, results distribution and open APIs
Architecture

How a club platform fits together.

A typical club platform ingests data from many providers, consolidates it on a secure cloud data platform and serves it to staff and supporters through applications that each see only what they should.

Match day

The deadline that does not move.

Sale-day scale

Ticket and membership systems sized and tested for the minute they open, with protection against bots and denial-of-service.

Stadium networks

Wi-Fi, access control, point of sale and broadcast IT on segmented networks, with security that does not slow the turnstiles.

Window deadlines

Registration and transfer workflows that are fast, auditable and backed up when the clock is running down.

Talk to us about your club, league or federation.

Tell us what you run today, what breaks on match day and what the sporting department is asking for.